in store

“We’re committed to elevating the in-store experience — ensuring our spaces reflect the sights, smells and sounds that define Starbucks,” he wrote.

“I’m not inventing anything. I kind of like things that are familiar and that I remember being exciting that have gone away,” he adds, noting the young fans who are drawn to the in-store listening events for new releases from Charlie XCX, Glass Animals and Sabrina Carpenter.

Waitrose sales climbed 5% over the half-year, in a period which has seen the first opening of an in-store outlet from Gail’s bakery.

Aldi's main rival Lidl started its rewards app four years ago, linking it with offers for its in-store bakeries, but Mr Hurley said he was not planning on deploying a similar tactic at Aldi anytime soon.

It will also apply to online sales for the first time, whereas it previously only applied to in-store shopping, and will use AI to match the prices of 25 top retailers.